Цифровой маркетинг и использование социальных сетей для привлечения клиентов [Articol]
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Universitatea de Stat din Moldova
Abstract
This study explores how S.R.L. “AUREOLA & LOMBARD” can enhance customer acquisition through digital marketing and social media. It includes a strategic analysis of the brand’s current marketing efforts, identifies weaknesses, and offers practical recommendations. Emphasis is placed on content strategy, influencer campaigns, and analytics implementation to boost engagement, brand loyalty, and conversion across platforms like Website, Facebook, Instagram, and TikTok.
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ПАНФИЛИ, Александр. Цифровой маркетинг и использование социальных сетей для привлечения клиентов. In: UNIVERSITATEA DE STAT DIN MOLDOVA (USM). Analele ştiinţifice ale Universităţii de Stat din Moldova. Seria „Lucrări studenţeşti”. Ştiinţe exacte. Științe economice, ediția 2025. Chişinău: Editura USM, 2026. pp. 180-182. ISBN 978-9975-77-581-6 (PDF).