Myths and manipulation techniques in the electoral campaign for the October 20, 2024, presidential elections in the Republic of Moldova [Articol]

Abstract

The article examines the impact of political myth and manipulation techniques during the electoral campaign of the presidential elections in the Republic of Moldova in November 2024. The purpose of the article is to show that myth, despite the negative attitude towards it, plays an important and, in many ways, unique role in society. It is related to the mythical-religious thinking of contemporary society in that myth forms the semantic field of culture, which is responsible for the values and meanings of peoples and societies, on which the moral health of society and individuals depends. Thus, myth serves our consciousness, providing the images we need and forming the motivations we want in elections and referendums. Through it, frameworks are established, life is governed, normalized and ritualized, introducing the "harmony" necessary for its functioning in society.