Специфика продвижения бренда одежды на примере молдавского предприятия SRL «Prim Design Luх» [Articol]

Abstract

The fashion industry is well enough studied in terms of history, development of fashion trends, style solutions, but this is not enough for successful implementation of a design brand and directly its creation. The aim of the study is to study theoretical approaches to brand promotion and to develop practical recommendations for improving the promotion strategy for the «Prim Design Lux» SRL enterprise. Methods used in the research are: profile analysis, method of synthesis, method of concretization and experimental method.