Интернет как современный инструмент маркетинговых исследований [Articol]

Abstract

Today, the use of the Internet as a modern tool for conducting marketing research is becoming increasingly relevant. In the XXI century, more than half of the population of the entire Earth spends daily on the Internet platforms, which gives them the opportunity to search for information, communicate, study and even work. This suggests that techno- logical progress makes it possible to facilitate the work of many areas of activity and get a positive effect. It has become much cheaper and less energy-consuming for marketers to conduct research in the Internet space, as users are more willing to respond to various questionnaires, surveys, interviews than offline. This is because respondents do not experience pressure from the researcher or other participants in the study and freely express their opinions online.