The concept of «modern diplomacy» and strategy of communicative influence of states in the conditions of new geopolitical changes of the 21st century: institutional and regional aspects [ Articol]

Abstract

The modern model of diplomacy is impossible without a developed system of public administration, strategy of communicative influence of states, which is a phenomenon that is developing rapidly, institutionalized, characterized by a powerful flow of innovation, whose consequences are not always positive. So acute need for a reliable system of information and analytical support public administration in general, and the system of diplomatic service in particular. Effective management in diplomacy largely determine the adoption and implementation of administrative decisions based on the impact of modern information and communication technologies. Accordingly receipt, analysis, delivery and effective use of information - an essential condition to ensure effective foreign policy of Ukraine and introduction of effective model of diplomacy. The national features of modern diplomacy model are the intensification of the use of new effective diplomacy tools and expanding the range of specific diplomacy. Together with the fast development of the new media reputation management gets one more dimension-e-reputation. Its contents are transforming to the real impact of the politician`s image and diplomat. Now the Ukraine political reality сontinues to gain the digital space and political leaders fight to head the digital era movement.