The role of the green transition and technological innovations in enhancing the trade competitiveness of the Republic of Moldova [Articol]

Abstract

Purpose of the article: The article analyzes the impact of the green transition and technological innovations on the trade competitiveness of the Republic of Moldova. It examines how integrating environmental policies with advanced technologies in production, management, and logistics can strengthen the country’s position in international markets. The focus is placed on key sectors driving sustainable growth-renewable energy, organic agriculture, and innovative industrial and service technologies-and their role in supporting economic diversification, resilience, and long-term competitiveness. Methodology: The study employs a qualitative and comparative research design, combining documentary analysis, policy review, and statistical evaluation of trade, energy, and innovation indicators. Case studies of green initiatives and enterprise modernization illustrate how sustainability-oriented practices influence export performance and market adaptability. The analytical framework is based on the principles of the green economy and international competitiveness theory. Conclusions: The results show that the green transition, supported by technological innovation, enhances Moldova’s trade competitiveness by improving product quality, reducing energy dependence, and expanding access to EU markets. Integrating renewable energy and ecological standards strengthens economic resilience and supports sustainable growth. Originality: The article’s originality lies in its interdisciplinary approach that connects green transition strategies with technological modernization and trade competitiveness, providing policy-oriented insights for Moldova’s European integration process.