COMUNICAREA INTERNAȚIONALĂ ÎN CONTEXTUL MARII DEZBATERI MEDIA (LA 35 DE ANI DE LA LANSAREA RAPORTULUI MACBRIDE)

Abstract

The article examines the contributions in the development of international informa- tion exchange of Great Media Debate, initiated in the 70s, and of the MacBride report, resulted from the given debate and presented in year 1980 to the General Conference of UNESCO in Belgrade. The radiography of the debate and the given report has revealed two opposing interpretations of the matrix of international communication: the first was based on the American doctrine concerning the theme of free information flow, and the second -the concept of the need to balance the interaction through communication be- tween North and South, West and East (this option was fixed in the concept on the New World Order of Information and Communication-NOMIC). The article also refers to the conditions for launching the debate and the given report, the effects of the decline and, finally, of the failure of the Great Media Debate, and the reasons for its passage from the UNESCO platform to the academic and (or) of the associative sector, as well. In the end, there are considered the current opportunities for the relaunch on a world scale of the debate on international communication in the Internet age.