CONCEPTE MANAGERIALE ÎN ACTIVITATEA TELEVIZIUNII PUBLICE

dc.contributor.authorParfentiev, Boris
dc.contributor.authorParfentiev, Ala
dc.date.accessioned2021-05-13T09:15:14Z
dc.date.available2021-05-13T09:15:14Z
dc.date.issued2009
dc.description.abstractThe Authors make an attempt to link general principles of the management to the objectives of the public TV and radio institution. The basic functions of management–planning, organizing, administering, controlling and evaluating are implemented to the daily practices of the public TV. The standard organizational chart of TV and radio institutions in Europe is also presented. The other managerial concepts are analyzed, such as the strategy of TV and Radio, organizational culture, stimulation and especially motivation of the employees, being exposed the main requirements to this important aspect – motivation of the personnel.en
dc.identifier.citationPARFENTIEV, Boris; PARFENTIEV, Ala. Concepte manageriale în activitatea televiziunii publice. In: Studia Universitatis Moldaviae. Seria Ştiinţe Exacte şi Economice; Matematică. Informatică. Fizică. Economie. Revistă științifică. 2009, nr. 2(22), pp.184-190. ISSN 1857-2073.en
dc.identifier.issn1857-2073
dc.identifier.urihttp://studiamsu.eu/nr-2-22-2009/
dc.identifier.urihttps://msuir.usm.md/handle/123456789/4271
dc.language.isoroen
dc.publisherCEP USMen
dc.subjectprocese de managementen
dc.subjectprocese de execuţieen
dc.subjectplanificareaen
dc.titleCONCEPTE MANAGERIALE ÎN ACTIVITATEA TELEVIZIUNII PUBLICEen
dc.typeArticleen

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