Identificări conceptual-teoretice a relației ”politică externă” și ”comunicare strategică” [Articol]

Abstract

This article analyzes the relationship and interaction between foreign policy and strategic communication through the lens of political science analysis. The objectives of this work are to conduct a conceptual analysis of the connection between strategic communication and foreign policy, as well as to evaluate the actions of the Republic of Moldova in this area in the context of geopolitical volatility and international instability. The following methods were used for this work: content analysis, institutional method, systemic method, factor analysis, analysis and synthesis. The results obtained show that the foreign policy of the Republic of Moldova, in connection with the growing use of information technologies, new communication channels, digital means of communication, is undergoing qualitative and phenomenological changes, adaptation to which is facilitated by strategic communication and which needs further development.