Разработка системы маркетинговых инструментов развития конкурентоспособности организации [Articol]
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The significance of this study lies in the study of the effectiveness of marketing tools that can affect the competitiveness of an enterprise and, as a result, the economic state of the industry. The competitiveness of an enterprise means that a particular enterprise has effective indicators that can provide the enterprise with distinctive characteristics in the production of certain goods. This efficiency can be revealed on the basis of the analysis of the competitive market, the study of competitive production, the study of global trends.
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ГЕНЧА, Татьяна. Разработка системы маркетинговых инструментов развития конкурентоспособности организации. În: Analele Științifice ale Universității de Stat din Moldova. Lucrări Studențești. Științe ale Naturii și Exacte. Științe Economice. Chișinău. Editura USM, 2024, pp.103-106. ISBN 978-9975-62-671-2 (PDF)