VALENŢE ALE PUBLICITĂŢII ÎN PUBLICAŢIILE DE LIMBA GERMANĂ DIN BASARABIA INTERBELICĂ

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CEP USM

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The issue of national minorities’ press (most recently, in order to avoid any hint of discrimination, another term is used - ethnic cohabiting), always stood in front of any national state. In Bessarabia this problem, in some periods of time, has held a prioritar position, especially in the 90’s when it became vital for the independence and sovereignty ty of the new state – the Republic of Moldova. The importance of this study lies in perennial nial actuality of this topic, the relations between majority and minority, between state and ethnic groups being still insufficiently studied. In Moldova these topics were often approached tendentiously or with intended exaggeration of their political dimension. In order to understand correctly and to address some critical situations in the not so simple relations between representatives of various ethnic groups retrospective, a multiaspectual retrospective is welcome, in this given case the proposed subject of research being the history of interw ar bessarabian press in other languages, a more extensive research to follow.

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GROSSU, Silvia. Valenţe ale publicităţii în publicaţiile de limba germană din Basarabia interbelică. În: Valori ale mass-media în epoca contemporană: Facultatea de Jurnalism și Științe ale Comunicării. Departamentul Teoria și Practica Jurnalismului. Vol. VI, Chișinău: CEP USM, 2016. pp. 104-118. ISBN 978-9975-71-832-5

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