Performance management in the digital age: the effects of digital transformation on productivity and competitiveness [Articol]

Abstract

Purpose of the study: The paper aims to analyze how digital transformation influences managerial performance, productivity, and competitiveness of economic entities in the context of the digital economy. The study seeks to highlight how the adoption of digital technologies contributes to optimizing decision-making processes, increasing operational efficiency, and strengthening the competitive position of organizations in the market. Methodology: The research is based on analytical-descriptive and comparative methods, using empirical data and statistical sources related to the degree of digitization and its impact on the economic performance of the company S.C. "Primaterax - Nord" S.R.L. in the period 2021-2024. Quantitative analysis techniques were applied to assess productivity and competitiveness indicators, as well as qualitative methods to interpret the managerial and organizational effects of digital Conclusions: The results of the study show that digital transformation is an essential factor in increasing managerial performance and economic competitiveness. The digitization of management processes leads to improved transformation. Internal communication, accelerated decision-making processes, and more efficient use of resources. At the same time, the success of this transformation depends on the digital skills of managers, organizational culture, and the strategic adaptability of companies to new technological realities. Originality: The article offers an integrated and up-to-date approach to the interdependence between digital transformation and managerial performance, emphasizing the role of strategic management in leveraging digital technologies. The paper contributes to the theoretical and practical foundation of the concept of digital managerial performance in the context of an economy based on innovation and global competitiveness.