Mass media information source in electoral campaigns or a political actor? [Articol]

Abstract

Election campaigns are the top-level agreements in the cyclical process called political communication. Political communication involves a set of techniques and technologies where the media is not only a link between the political actor and the spectator. The media establishes relationships between political mediatization and globalization, between politics and the Internet, highlights the reconciliation between ethics and politics, between the political action and the exerting influence on the voting option. For a quarter of a century of democratic transformations of the media society in R M has evolved from print media partly distributed through sales and mail, from radio broadcast to new digital media. According to the research, not even a quarter of the citizens believe in the Parliament they have chosen, in the media has confidence almost half (45%) of the population. For (74%) of citizens, the most important source of information is television, followed by the Internet (35%) and radio (22%). Printed media is preferred by 19% of the population. The Internet is used every day by about 64% of the population and 20.8% think that the Internet tells the truth about the situation in Moldova, placing it on the same spot as television (20.2%). We will analyze the activity of the audiovisual media and the Internet in electoral campaigns based on the preferences of the citizens.