Comunicarea strategica - mecanism de realizare a politicii externe [Articol]

Abstract

Strategic communication is increasingly becoming a fundamental instrument in the implementation of states’ foreign policy, particularly within the complex context of contemporary international relations. It is approached not merely as a means of conveying official messages, but as a planned, coherent process aimed at influencing external perceptions and strengthening the state’s international image. The multiple dimensions of strategic communication are examined- public diplomacy, media relations, the use of digital platforms, and crisis management-as well as their impact on international cooperation and geopolitical stability. The study highlights the growing importance of strategic communication in conflict management, the promotion of democratic values, and the development of sustainable partnerships, with a special focus on the case of the Republic of Moldova and its current challenges in relation to its eastern neighborhood and Euro-Atlantic partners.