Dominantele percepției consumului media [Articol]

Abstract

The article analyzes the transformations occurring in the media landscape at both global and national levels, as well as changes in media consumption habits. It draws on data from the Digital News Report 2025 and current studies conducted in the Republic of Moldova. The topics explored highlight the decline of traditional media, the growing influence of digital platforms, and the emerging challenges associated with the use of artificial intelligence in news production. The applied component of the study includes in-depth interviews and focus groups conducted in the Northern, Central, and Southern regions of the Republic of Moldova. The value of the study lies in its combination of global and local data, as well as in the relevance of its themes within the current context of Moldova’s media system—situated at the intersection of geopolitical pressures, digital transition, and opinion polarization.