IMAGINEA – FACTOR IMPORTANT DE POZIȚIONARE A PRODUSELOR PE PIAȚĂ
| dc.contributor.author | Costovici, Victoria | |
| dc.date.accessioned | 2022-06-24T08:41:04Z | |
| dc.date.available | 2022-06-24T08:41:04Z | |
| dc.date.issued | 2019 | |
| dc.description.abstract | This research consists of the study of the theoretical basis of the corporate image and its structure and its influence on the economic entity. It has been done a synthesis of the influence of the marketing mix on the marketing activity of the „Kesif” SRL economic entity. The research results can be used by the economic entity „Kesif” SRL to improve the restaurant’s image and to create market positioning strategies. | en |
| dc.identifier.citation | COSTOVICI, Victoria. Imaginea – factor important de poziționare a produselor pe piață. In: Analele Ştiinţifice ale Universităţii de Stat din Moldova. Ştiinţe sociale. SS, 27 septembrie 2019, Chișinău. Chișinău, Republica Moldova: Centrul Editorial-Poligrafic al USM, 2019, pp. 215-219. ISBN 978-9975-149-58-7. | en |
| dc.identifier.isbn | 978-9975-149-58-7 | |
| dc.identifier.uri | https://msuir.usm.md/handle/123456789/6625 | |
| dc.language.iso | ro | en |
| dc.publisher | CEP USM | en |
| dc.subject | poziționarea produselor de piață | en |
| dc.subject | imaginea corporativă | en |
| dc.title | IMAGINEA – FACTOR IMPORTANT DE POZIȚIONARE A PRODUSELOR PE PIAȚĂ | en |
| dc.type | Article | en |