Raționalizarea funcției comerciale ca element esențial în dezvoltarea dinamică și durabilă a întreprinderii [Articol]

Abstract

The commercial function has an important role in the development of an enterprise because it is responsible for the efficient growth of the supply, sales and marketing activities. The commercial function is the link between the enterprise and the market. Therefore, rationalizing the commercial function should be a priority for an enterprise that seeks to hold a significant, long-term spot on the market.