The metamorphoses of media communication in the digital age [Articol]

Abstract

The digital age has replaced the linear (analog) systems of processing, transmitting / receiving information with numerical or binary systems, thus broadening the possibilities of civilization to communicate. The communication transforms interpersonal relationships, modifies the way of being of people. A new society emerges, of transparency, where the information flows unrestrictedly, unlimited, and the responsibility of the individuals for the distributed information is reduced considerably. In the digital age, the term “post-truth” appears, which soon becomes popular. The post-truth does nothing else but to reanimate and give new dimensions to a struggle as old as the world between truth and lie. Today in this fight, the internet - the product of the digital era mobilizes more than half of the world’s population, and the manipulation techniques, of psychological warfare, become the main weapons in communication. The Internet has launched social networks, has given birth to citizen journalism, often calls for the manipulation techniques to form political guidelines, to change beliefs, to influence the decision-making, makes the media communication that has substantially contributed to changing modern society and post -modernly suffer too quantitative-qualitative transformations, new metamorphoses.