Modern strategies for employee motivation in the context of hybrid work [Articol]

Abstract

Purpose of the article: The paper analyzes modern employee motivation strategies in the context of hybrid work, aiming to identify mechanisms through which organizations can maintain employee engagement, satisfaction, and productivity in a flexible work environment. The focus is placed on concrete examples from the Republic of Moldova, particularly in the IT, banking, and telecommunications industries. Methodology: The study employs an analytical-comparative approach, grounded in specialized literature on motivation theories (Maslow, Herzberg, Deci & Ryan) and the analysis of organizational practices adopted by companies in the Republic of Moldova. Conclusions: The results show that modern motivation strategies in hybrid work settings go beyond the financial dimension, integrating aspects such as autonomy, performance recognition, well-being programs, and empathetic leadership. Examples from the Republic of Moldova confirm that the success of these policies depends on their adaptation to the local cultural and socio-economic context. Originality: The paper provides a practical perspective, combining the international theoretical framework with the concrete realities of the labor market in the Republic of Moldova.