Роль графического дизайна в коммуникационной системе маркетинга [Articol]

Abstract

The relevance of the research topic lies in the rapidly growing popularity of graphic products, which can include movies, advertising, comics. Identifying the role of graphic design in the marketing communications system will optimize the ways of delivering messages from the company to the consumer and, accordingly, increase the main indicators such as profit and customer loyalty. Systematization of information in this area allows a marketer to develop objective methods of evaluating graphic design and build a structure for creating effective marketing communications.