Green logistics: a sustainable approach to transforming the hospitality industry [Articol]

Abstract

Green logistics has emerged as a vital strategy for transforming the hospitality industry into a more sustainable and efficient sector. This approach focuses on optimizing supply chain processes, minimizing waste, conserving energy, and reducing environmental footprints while enhancing operational performance. By integrating technologies like smart energy systems, renewable energy sources, and digital platforms, green logistics enables hotels to achieve cost savings and improve resource management. Furthermore, it plays a crucial role in aligning the industry with evolving customer expectations for eco-friendly practices, fostering customer loyalty, and strengthening brand reputations. However, challenges such as limited financial resources and lack of specialized marketing departments remain barriers, particularly for small hotels. Drawing insights from successful strategies implemented by leading hotel chains globally, this paper highlights how green logistics can serve as a roadmap for promoting sustainability, competitiveness, and resilience in the hospitality sector.