PUBLICITATEA ÎN SPAȚIUL CITADIN
| dc.contributor.author | Dorogan, Valentin | |
| dc.date.accessioned | 2023-06-21T09:55:51Z | |
| dc.date.available | 2023-06-21T09:55:51Z | |
| dc.date.issued | 2016 | |
| dc.description.abstract | A wide spread at the international level out of home advertising is known to be one of the most creative types of communication for very large and heterogeneous auditorium. The media advertising is a relativly new type of adevetising based on the favorable for development ground in Moldavian Republic thanks to the fact that is one attractive, memorable, clear for consumer, is of long duration and contains certain aesthetical values responsable for creativing some positive emotions. The proposed article is an attempt to make a analysis of curent state of ambient advertising in the capital of Moldovian Republic. | en |
| dc.identifier.citation | DOROGAN, Valentin. Publicitatea în spațiul citadin. În: Valori ale mass-media în epoca contemporană: Facultatea de Jurnalism și Științe ale Comunicării. Departamentul Teoria și Practica Jurnalismului. Vol. VI, Chișinău: CEP USM, 2016. pp. 58-63. ISBN 978-9975-71-832-5 | en |
| dc.identifier.isbn | 978-9975-71-832-5 | |
| dc.identifier.uri | https://msuir.usm.md/handle/123456789/10712 | |
| dc.language.iso | ro | en |
| dc.publisher | CEP USM | en |
| dc.title | PUBLICITATEA ÎN SPAȚIUL CITADIN | en |
| dc.type | Article | en |