Товарные знаки в сфере туризма [Articol]

Abstract

For businesses and organizations, social and cultural facilities and tourism priority of intellectual property is a trademark or service mark and brand name. It is with them in the first place, meet potential customers. Trademark is of particular importance when the consumer - somewhat similar to the goods or services with a similar quality and price. In this case, the buyer selects the image rather than the product or service. The trademark is any sign or any combination of signs susceptible of graphic representation serving to distinguish the goods or services of certain natural / legal persons from those of other persons.