Влияние SMM на процесс продвижения компании [Articol]

Abstract

The relevance of the research topic of social media marketing (SMM) is very big in today’s digital age, especially for businesses operating in the clothing industry. With the rise of consumer use of social media platforms, SMM has become an essential tool for companies to reach their target audience, build brand awareness and engage with customers. Clothing brands, in particular, can greatly benefit from SMM as it allows them to showcase their products, share their brand story, and connect with customers on a personal level. SMM also provides clothing brands with a cost-effective way to market their products as it allows them to reach a large audience at a relatively low cost compared to traditional marketing.