The competitive advantage of sustainable strategies [Articol]

Abstract

Purpose of the article: To determine the competitive advantages arising from the implementation of sustainable strategies by companies. Methodology: Theoretical material research, supported by relevant case studies. Conclusions: Companies that adopt sustainable strategies have a better risk adaptability, strengthen their reputation, and effectively meet the expectations of consumers and partners. The results suggest that sustainability is no longer merely a social responsibility but a strategic investment with a direct impact on competitiveness and economic resilience. Originality: The study brings together two seemingly distinct concepts – sustainability and competitiveness – and analyzes them from an integrated strategic perspective, adapted to new economic, social, and environmental realities.