Necesitatea implementării managementului inovaţional în cadrul firmei

Abstract

In a highly competitive market, companies must continuously evolve to remain successful. Innovation management, involving the strategic allocation of resources, fosters new knowledge and ideas for improved products and processes. A study at BC “Maib” shows that a flexible organizational climate, recognition, and management support significantly enhance employee involvement in innovation. J. Schumpeter identified five innovation aspects: new technologies, products, materials, production methods, and markets.