PARTENERIAT CULTURAL ÎN DOMENIUL MUZEISTICII ŞI TURISMULUI ÎNTRE REPUBLICA MOLDOVA ŞI ROMÂNIA ÎN ANII 1991-2005

Abstract

The Partnership between Tourism and Cultural Museum heritage examines the relationship between the Republic of Moldova and Romania (1991-2005) that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. This article presents a model for a working partnership between the two sides that offers with mutual benefits, integrating management theory and practice from both disciplines.