Fronturi informaționale și convergență mediatică: comunicarea strategică a Ucrainei de la supraviețuire la influență globală [Articol]

Abstract

The paper analyzes how Ukraine used strategic communication during the war with the Russian Federation, exploring the relationship between strategy, media convergence, and the formation of contemporary information fronts. In an interconnected global communication environment, political messages and visual narratives become instruments of power and resilience. The study is based on a qualitative approach, analyzing the content of official messages, speeches by President Volodymyr Zelensky. The research highlights Ukraine’s ability to synchronize traditional and digital media channels into a common narrative, transforming the media space into an active information front. This coordination has allowed the Ukrainian state to move from crisis communication—focused on survival and solidarity—to digital public diplomacy geared toward global influence and international legitimacy. The results show that Ukraine’s narrative power was built on the convergence of emotion, symbol, and technology, redefining the relationship between military and informational power in contemporary global communication.