DIRECTIONS FOR THE DEVELOPMENT AND PROMOTION OF THE "WOOD'S TOWN AND KOZY" PROJECT

Abstract

The village of Koshnitsa, located in Dubasari district, was considered as a tourist destination for development and promotion. Reasons for the development of rural tourism include social and economic factors. For the economy, agrotourism plays an important role as an additional source of income and support for farmers who have lost their appeal and consequently their incomes due to increasing urban development. Today, farmers have the opportunity to earn more money. Tourists who reject the idea of spending their holidays in a seaside hotel in favor of active, non-traditional recreation frequently choose rural tourism. Beaches, shopping and noisy parties are not what a holiday looks like for everyone. For many people who are tired of metropolitan life, relaxing in nature, in peace and quiet, breathing fresh air and eating natural products is exactly what they want. The aim of the project is to detach mega-city dwellers from the usual hustle and bustle and immerse them in a relaxed and frugal rural life. The main tasks for the project were: to carry out a macro and micro analysis of the tourist destination environment; to develop a project that gives people the opportunity to spend a few days as villagers; to create the idea of promoting a tourist destination.