Модель ценности клиента и ее использование на туристическом предприятии

Abstract

The article explores the customer value model as a tool for enhancing service quality at a tourist enterprise. The model helps businesses analyze and determine what is most important for customers in the context of provided services. The internal and international tourist potential of the Republic of Moldova is analyzed, as well as the impact of the customer value model on business development. The article emphasizes the importance of customer orientation in business and the benefits of a customer-centric approach.