Blogurile de călătorii şi influenţa lor asupra deciziei potenţialului consumator de servicii turistice [Articol]

Abstract

In order for an entity to be successful in its activity, it is very important to always analyze its consumers and to observe the influence of their behavior depending on the dominated culture. An ample analysis of the marketing mix and of the micro and macro environment of the entity makes the company’s products become better and better appreciated on the competitive market. And an analysis of the cultural environment can form a new behavior of the entity’s consumers.