Совершенствование коммерческой функции предприятия [Articol]

Abstract

In a market economy, the commercial function plays an important role in the enterprise. Effective organization, content monitoring and analysis of this function allows the company to quickly and most importantly adapt in a timely manner to constantly changing environmental conditions. Improvement of the commercial function is necessary to solve the problems associated with sales and marketing, which in turn contributes to a more efficient operation of the company and the growth of competitiveness.