Определение конкурентных преимуществ туристского предприятия и пути их развития [Articol]

Abstract

In today's dynamic tourism industry, shaped by digital transformation and growing customer demands, identifying and developing competitive advantages is crucial for long term success. This article explores the case of the Moldovan travel agency “Lervalis Tur,” analyzing its strengths and weaknesses and proposing effective strategies for enhancing its market position. The focus is placed on digital communication tools, customer loyalty programs, and personalized services as means to increase competitiveness and ensure sustainable growth in the modern tourism sector.