Management of organizational culture as a factor of sustainability of the organization [Articol]

Abstract

Organizational culture supports economic and social effectiveness, adaptability of the firm in the competitive context. In fact, it is important to note that companies which have a strong, effective organizational culture can save themselves from the consequences of an unfavorable economic or social environment. In successful enterprises organizational culture contributes to proper functioning, favoring communication, socialization of new members, building trust and adopting common means to achieve the set goals.