ANALIZA FUNCŢIILOR MANAGEMENTULUI COMERCIAL ÎN ÎNTREPRINDERILE DIN SECTORUL AGROALIMENTAR

Abstract

The agri-food sector is one of those sectors where commercial management finds its full applicability, occupying a place of major importance for ensuring sustainable economic and social development. This conclusion is also apparent from the following survey carried out on the basis of enterprises belonging to the agri-food sector. The results of the survey have allowed us to see how local entrepreneurs apply management tools for managing business activity, and have allowed us to formulate some conclusions and recommendations for improving commercial management in agri-food enterprises.