Synergy of technological innovation and sustainable development in the hotel industry: from automation to personalization of service [Articol]

Abstract

The article explores the relationship between technological innovations and sustainable development in the hotel business. In the context of transitioning from automation to service personalization, it examines how modern technologies impact reducing environmental impact, optimizing resources, and enhancing service quality. Successful implementation examples of technological innovations, such as smart hotel management systems, automated energy-saving systems, and personalized online platforms for booking and guest communication, are discussed. Special attention is paid to the influence of these innovations on improving guest service quality and increasing their satisfaction, thereby contributing to the sustainable development of the hotel business. The benefits of transitioning to personalized services for the ecological sustainability of hotels and enhancing competitiveness in the contemporary industry are analyzed. Moreover, the article underscores the importance of collaborative efforts among stakeholders, including hotel owners, technology developers, and environmental experts, in advancing innovative sustainable development practices. Overall, the article provides important research findings and practical insights into the significance of integrating technological innovations to achieve sustainable development in the hotel sector. The synergy between technological innovations and sustainable development in the hotel service industry is a key factor in creating more efficient, environmentally friendly, and innovative solutions. This approach contributes to attracting new customers, increasing competitiveness, and improving the hotel brand image.