Cercetarea preferinţelor consumatorilor în scopul îmbunătăţirii politicii de marketing a entităţii economice [Articol]

Abstract

Consumer research is a very current field that is constantly developing and has increasing importance in the world of business and marketing. In the digital age, consumer behavior is very complex and diverse, and companies need to understand it in order to adapt their marketing strategies and improve their performance. Through consumer research, companies can understand why consumers prefer certain products and services over others, how their preferences change over time, and how to adjust their marketing strategies accordingly.