INFLUENȚA RECLAMEI ASUPRA COMPORTAMENTULUI CONSUMATORULUI
| dc.contributor.author | Petrușca, Otilia | |
| dc.date.accessioned | 2022-06-24T09:41:00Z | |
| dc.date.available | 2022-06-24T09:41:00Z | |
| dc.date.issued | 2019 | |
| dc.description.abstract | Starting from the belief in existing studies that advertising affects consumer behavior and purchasing decisions, we can highlight that this study aimed to establish the influence of advertising on consumer buying behavior by focusing on "Imobilus Grup" S.R.L company. Specifically, the study aimed to establish strategic alternatives and directions for improving the advertising activity in real estate companies, in Republic of Moldova. | en |
| dc.identifier.citation | PETRUȘCA, Otilia. Influența reclamei asupra comportamentului consumatorului. In: Analele Ştiinţifice ale Universităţii de Stat din Moldova. Ştiinţe sociale. SS, 27 septembrie 2019, Chișinău. Chișinău, Republica Moldova: Centrul Editorial-Poligrafic al USM, 2019, pp. 226-230. ISBN 978-9975-149-58-7. | en |
| dc.identifier.isbn | 978-9975-149-58-7 | |
| dc.identifier.uri | https://msuir.usm.md/handle/123456789/6628 | |
| dc.language.iso | ro | en |
| dc.publisher | CEP USM | en |
| dc.subject | impactul reclamei | en |
| dc.subject | "Imobilus Grup" S.R.L | en |
| dc.title | INFLUENȚA RECLAMEI ASUPRA COMPORTAMENTULUI CONSUMATORULUI | en |
| dc.type | Article | en |