Facultatea de Relaţii Internaţionale, Ştiinţe Politice şi Administrative / Facultyof International Relations, Political and Administrative Sciences

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Subject: search.filters.subject.diplomația publică

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    DIPLOMAŢIA PUBLICĂ CA INSTRUMENT DE FORMARE A IMAGINII STATULUI
    (CEP USM, 2014) Ejov, Alexandr; Ejova, Cristina
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    DIPLOMAȚIA PUBLICĂ PRIN INTERMEDIUL PROIECTELOR INTERNAȚIONALE: IMPLICAȚII PENTRU REPUBLICA MOLDOVA
    (CEP USM, 2019) Sorocatîi, Anastasia
    The inevitable processes of globalization, the fast development of information technologies and new global structures have influenced the complexity and diversity of diplomacy tasks. Thus, in order to perceive the actor status, activity, interests and tendencies of the international system, it is not enough to analyse only the political, economic or demographic characteristics of the state. A significant role refers to the state image in the world and the way it is perceived by the foreign public. In this context, public diplomacy has played an important role in the past years and has become more effective in managing inter-state relations. The ineffective strategies and techniques in promoting of country image on international arena, poor access to international funds and lack of experience in implementing international projects in partnership with other states are the main obstacles to achieve effective public diplomacy. At the same time, the subject refers to cooperation between the governing bodies and the civil society in the implementation of international projects, analysing the case of Republic of Moldova.
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    PARTICULARITĂŢILE DIPLOMAŢIEI PRIN ŞTIINŢĂ, TEHNOLOGIE ŞI INOVAŢIE ÎN CADRUL COOPERĂRII MULTILATERALE. CAZUL REPUBLICII MOLDOVA
    (CEP USM, 2013) Vladîca, Olesea
    The purpose of the paper is the analysis and identification of distinct elements of diplomacy through science, technology and innovation in multilateral relations, the prospects of their application for sustainable development in the Republic of Moldova. The novelty of the investigation relates to the challenge of researching DSTI, which is a new field for the diplomatic service of the Republic of Moldova.
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    DIPLOMAȚIA PUBLICĂ A NATO LA ETAPA CONTEMPORANĂ (Repere pentru Republica Moldova)
    (CEP USM, 2020) Zlatovcena, Maria
    The article is about public diplomacy of NATO at the contemporary stage and the NATO’s experience for implementimg it in Republic of Moldova. There are described non – military programs and the role of public diplomacy in promoting the positive image of NATO. It consists of a deep analyse of the evolution of public diplomacy of NATO, its basic directions at the current stage and the role of NATO strategic communication.
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    ROLUL DIPLOMAȚIEI PUBLICE ÎN PROMOVAREA IMAGINII BELGIEI, CHINEI ȘI A REPUBLICII MOLDOVA
    (CEP USM, 2020) Solomon, Renata
    This article is focused on the role of public diplomacy in promoting state image of Belgium, China, and Republic of Moldova. There were analyzed the notions of public diplomacy and state image. The author researched the international image campaigns promoted by these three states. It delimits the resources and techniques of information sharing for a positive state perception in the foreign public opinion and exposes the results of a national survey on public diplomacy perception in Moldova.
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    IMAGINEA STATULUI ÎN RELAȚIILE INTERNAȚIONALE: SUPORT DE CURS
    (CEP USM, 2018) Ejov, Alexandr; Ejova, Cristina
    Suportul de curs include o analiză teoretico-metodologică şi istoriografică a imaginii statului și sistematizarea tehnologiilor de formare și poziționare a imaginii politice a statului și liderului pe arena internațională. De asemenea, sunt cercetate teoriile marketingului teritorial și brandingul național, este analizat rolul puterii soft și al diplomației publice în formarea imaginii internaționale a statului, fiind evaluat rolul strategiei de brand în promovarea și dezvoltarea orașelor. Totodată, sunt identificate problemele privind formarea imaginii internaționale a Republicii Moldova la etapa actuală. Materialele sunt destinate cadrelor didactice, studenţilor, masteranzilor, doctoranzilor și tuturor celor interesaţi de tematica respectivă din domeniul știinţei politice, relaţiilor internaţionale, precum şi organelor de resort responsabile de exercitarea politicii externe a statului.