Facultatea de Relaţii Internaţionale, Ştiinţe Politice şi Administrative / Facultyof International Relations, Political and Administrative Sciences

Permanent URI for this communityhttps://msuir.usm.md/handle/123456789/14

Browse

Filters

2023 - 20242

Settings

Has files: YesSubject: search.filters.subject.influence

Search Results

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    DISCURSUL PERSUASIV ÎN COMUNICAREA POLITICĂ
    (Editura USM, 2024) Dulschi, Ion
    This article deals with an important topic in social relations, which is identified by the concept of persuasion. It is examined from the perspective of political communication in relation to the categories of influence and manipulation. The particularities of political communication within social relations are examined, through the lens of the motivation to access power and maintain it. Persuasion and manipulation are considered important tools in influencing the electorate, very close categories, but with specific nuances of operation. In our view, persuasion is a communication tool with a positive impact on society from various perspectives, not just political ones.
  • Thumbnail Image
    Item
    ASPECTE ALE COMUNICĂRII PERSUASIVE ÎN MEDIUL PROFESIONAL
    (CEP USM, 2023) Lazăr, Corina
    It is human nature to want things to turn out according to personal expectations. Changing the opinion and influencing the decisions of others are topics of interest in organizational culture. The change can be achieved through authoritative forms of communication, such as dispositions, orders, indications, and/or through forms of award and disciplinary sanctions; but compliance in this case is formal and does not contribute to a favorable psycho-emotional climate. That is why, in the contemporary professional environment, one opts for persuasive communication. This leads to consensus and contributes to working towards common goals. This article draws attention to the difference between persuasion and manipulation, and brings to attention the principles of persuasion according to several authors.