A reflection in the mirror of the everyday life and daily needs of the inhabitants of interwar Chișinău were the advertisements placed in the press of the time. Thanks to them we can know the preferences and needs, trends, tastes and values of the townspeople. In general, the interwar period marked the shaping of poster trends, supported by the artists of the time. Although there were advertising graphics workshops in Chișinău as well, it was still felt that the locomotive of the artistic, architectural and commercial register that directly influenced the rhetoric of advertisements came from Bucharest. The one who understood that “advertising is the soul of commerce” and opened in Chișinău the First Theatrical, Commercial, Industrial Advertising and Display Bureau was Ș. Shapocinic. Registered in 1908 and located on Sinadino Street, the office received “all kinds of advertisements as well as announcements for all Romanian (and) Russian newspapers”.
