Facultatea de Ştiinţe Economice / Faculty of Economic Sciences
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Item BUCĂTĂRIA LOCALĂ A COMUNITĂȚILOR RURALE DIN REPUBLICA MOLDOVA VALORIFICATĂ ÎN TURISM(2023) Miron, Viorel; Miron, MarinaThe guests of any tourist destination are often lured and served with certain dishes that can be called as "never seen elsewhere", to overcome some "clichés" of the notorious products of Moldova: mămăliga, zeama, plăcintele, sarmalele and răcituri. In Eastern Moldova we discover more than 300 types of dishes characteristic only of certain localities, more than 80% of which have never been found in any traditional recipe book, although they are inherited by generations of housewives. Many of these have curious, attractive or even bizarre names, others are symbolic products of outstanding destinations in Moldova, or they are the basis of over 65 gastronomic events in the country. Each tourist area sooner or later defines its own gastronomic identity, highlighting some dishes and drinks that are associated with local producers, the ingredients found here or traditional ways of preparing and serving them, and the promoters of these locations propose to guests to be bought and tastedItem BUNE PRACTICI ALE DESTINAȚIILOR TURISTICE DURABILE AXATE PE CRITERIILE CONSILIULUI GLOBAL PENTRU TURISM DURABIL (GSTC)(CEP USM, 2022-05-20) Buzdugan, AdrianaThrough this study, the author aimed to carry out an analysis on the application of the criteria of the Global Council for Sustainable Tourism to identify the perspective of assigning the status of sustainable destination to tourist destinations. Applying the methods of synthesis, comparison, deduction, the author analyzed the concept of tourist destination, sustainable tourist destination and presented the destinations that already have the status of sustainable destinations, reaching the conclusion that there is unanimity of opinion regarding the concept of destination and sustainable destination. At the same time, the author presented a series of principles that would be useful for managers of tourist destinations who would initiate the procedure to obtain the status of a sustainable tourist destination.Item ROLUL MARKETINGULUI ÎN DEZVOLTAREA ȘI PROMOVAREA ECOTURISMULUI ÎN REPUBLICA MOLDOVA(CEP USM, 2022-09-27) Dombrovschi, Ina; Nazar, NadejdaEcotourism takes place in natural and cultural areas and represents an opportunity for the development within areas that have these resources and the necessary conditions for their exploitation. The primary aim of this type of tourism is to conserve the environment and educate tourists about the protection and conservation of the natural and cultural environment. In this article, the need for implementing marketing tools in promoting ecotourism in the Republic of Moldova has been analyzed and argued. Against this background, the content of the notion of ecotourism as well as the particularities of this form of tourism have been studied through the lens of marketing principles, with emphasis on the specific features of the ecotourism product as an object of marketing activity. Pricing strategies that can be implemented in the development and promotion of ecotourism as well as ways of informing and communicating with the public about the characteristics of the products and services offered have been analyzed. Various research methods were used to conduct this study, such as: the observation method, logical analysis and synthesis, induction and deduction, analogy and comparison. The concepts of national and international economists were used as methodological support.Item DIRECTIONS FOR THE DEVELOPMENT AND PROMOTION OF THE "WOOD'S TOWN AND KOZY" PROJECT(CEP USM, 2022-09-27) Kopylova, Olga; Trifonova, LarisaThe village of Koshnitsa, located in Dubasari district, was considered as a tourist destination for development and promotion. Reasons for the development of rural tourism include social and economic factors. For the economy, agrotourism plays an important role as an additional source of income and support for farmers who have lost their appeal and consequently their incomes due to increasing urban development. Today, farmers have the opportunity to earn more money. Tourists who reject the idea of spending their holidays in a seaside hotel in favor of active, non-traditional recreation frequently choose rural tourism. Beaches, shopping and noisy parties are not what a holiday looks like for everyone. For many people who are tired of metropolitan life, relaxing in nature, in peace and quiet, breathing fresh air and eating natural products is exactly what they want. The aim of the project is to detach mega-city dwellers from the usual hustle and bustle and immerse them in a relaxed and frugal rural life. The main tasks for the project were: to carry out a macro and micro analysis of the tourist destination environment; to develop a project that gives people the opportunity to spend a few days as villagers; to create the idea of promoting a tourist destination.Item BRANDING OF TOURISM DESTINATION IN PROMOTION OF TOURISM SERVICES(CEP USM, 2022) Trifonova, Larisa; Favia, FrancescoThe promotion of tourism services is currently experiencing the highest degree of evolution due to the widespread use in this process of digital technologies and classical methods of promoting services in the field of tourism. Despite this, modern tourism services need new approaches to promotion both on the national and foreign markets in the face of growing competition. The development of tourist destinations is impossible without the active promotion of their tourist product. The relevance of branding tourist destinations is also due to the negative consequences of the Covid-19 pandemic, in the context of which there have been significant changes in the tourism industry. Under these conditions, the creation of a sustainable brand of a tourist destination will minimize future and existing risks caused by internal and external environmental factors. An analysis of the modern experience of branding world tourist destinations shows with all confidence that this is an effective tool that can be multilaterally developed through the use of various applied tools. Among the most promising are the creation of a recognizable logo, slogan, the formation of the image and image of the destination, and many others. The main marketing task in this case is to create an integrated approach to branding a tourist destination that combines the entire range of effective promotion tools, as well as taking into account the system of relationships between them. Creating a brand is an important stage in the development of a marketing strategy for the development of a tourist destination.