Facultatea de Ştiinţe Economice / Faculty of Economic Sciences
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Item KPIs for sustainable procurement(CEP USM, 2023-07-24) Cojocaru, Maria; Dolghi, VladimirIn this research, the authors investigate the relevance of Key Performance Indicators (KPIs) in achieving the Sustainable Development Goals through the lens of sustainable procurement. KPIs can be applied both at the contracting authority level and by economic operators. The research demonstrates the interdependence between the adoption of KPIs in measuring procurement performance and the achievement of the 2030 Agenda.Item Analiza practică a implementării auditului de marketing în cadrul întreprinderilor(CEP USM, 2024-09-20) Ispravnic, DariaIn modern conditions, a marketing audit should become an integral component of any enterprise's marketing activities. Its implementation should not be reduced to a one-time event. The purpose of the research is to analyze the practical implementation of marketing audit within enterprises. The general objective of the research is to research and present from a practical point of view the marketing audit as a tool for evaluating the effectiveness of an enterprise's performance. The research objectives include the following: evaluation of the implementation of marketing audit in enterprises in the Republic of Moldova; presentation of entities that practice marketing audit activity in the Republic of Moldova, evaluation of the performance of the Lactalis Alba enterprise through the control instruments identified within the marketing audit, research and presentation of the effects of implementing marketing audit on sales. Quantitative and qualitative, inductive and deductive methods, as well as analysis and synthesis methods, were used to carry out the research activity. The research results will be materialized in a theoretical-practical work, the value of which will consist in the fact that, as a result of the study, several aspects regarding the marketing audit activity and marketing activity were researched and presented. Marketing activities will be proposed with the allocation of direct and indirect effects to achieve performance indicators.Item CENTRUL DE CERCETARE ȘI INOVARE CA FACTOR DE PERFORMANȚĂ A ÎNVĂȚĂMÂNTULUI PROFESIONAL(CEP USM, 2023) Prisacaru, VeronicaObiectivul de bază al cercetării a constat în conceptualizarea centrelor de cercetare și inovare, precum și în elucidarea semnificației acestora ca factor de creștere a calității ofertei de învățământ superior. Pentru atingerea obiectivului menționat, au fost utilizate următoarele metode de cercetare: sinteza abordărilor conceptuale ale centrelor de cercetare și inovare, metoda sondajului de opinie, generalizarea bunelor practici de funcționare a centrelor de cercetare și inovare din diferite universități. Pe baza impactului educațional, economic și social pe care îl pot exercita centrele de cercetare și inovare, a fost argumentată importanța acestora pentru creșterea eficienței învățământului profesional.Item SISTEMUL DE MANAGEMENT AL PERFORMANȚEI ÎN CONTEXTUL INSTITUȚIILOR PUBLICE(CEP USM, 2022) Furculița, TatianaConform ultimelor tendințe în managementul public, un domeniu de studiu separat numit managementul performanței a fost definit prin combinarea a doi termeni: management și performanță. Necesitatea implicării managementului în atingerea performanței se explică prin faptul că performanța este tratată ca rezultat, dar pentru a obține un rezultat trebuie neapărat să proiectăm o serie de acțiuni care vizează obținerea unui anumit rezultat.Item INCURSIUNE ÎN REALIZAREA ACTIVITĂȚILOR INOVAȚIONALE DE CĂTRE ÎNTREPRINDERILE DIN REPUBLICA MOLDOVA(CEP USM, 2022) Prisacaru, Veronica; Socolova, AnnaThe main objective of the research was to evaluate the situation in the business environment of the Republic of Moldova regarding the application of innovative management. In order to achieve the proposed objective, the dynamics of innovative enterprises in industry and services was analyzed, and the types of innovation applied by companies were identified. As sources of information, official data of the National Bureau of Statistics on innovations in industry and services, as well as scientific publications reflecting the role of innovation management in achieving performance, were used. As a result of the research, general findings were formulated regarding the innovative activity in i ndustry and services, and recommendations were made to remedy the existing problems. The research was carred out within the project „Support of teaching innovation, Research development and Inter-university cooperation of SAUM and TSU", no. 7/2021/7 with financial support of the Ministry of Foreign Affairs of the Czech Republic.Item BUGETAREA PE BAZĂ DE PERFORMANȚĂ: ABORDARE COMPARATIVĂ(CEP, 2017) Cojocaru, Maria; Țaranu, LiliaIn the study, the authors researched the evolution of the performance-based budgeting concept (BBP). The subject was developed through the comparative analysis of two budget design models: resourcebased and performance-based budgeting. The authors applied the monographic and the comparison method. The researched aspects led to the general conclusion that PBB is generally a complex, continuous and long lasting process. Performance-based budgeting (PBB) is a budget development method that allows the identification and tracking of budgetary means considering the results and performance.Item INTERDEPENDENŢA DINTRE PRACTICILE SUSTENABILE ŞI PERFORMANŢA FINANCIARĂ A COMPANIEI(CEP USM, 2021) Ulian, EcaterinaIn this study, different methodological approaches were analyzed regarding evaluating the impact of integrating some sustainability practices in the performed activity on the financial performance indicators. For this purpose, the author applied the method of scientific documentation and the comparison of different approaches. The systematization of opinions highlighted that environmental and social factors have a greater impact on performance indicators such as economic profitability, sales profitability, or return on stock (profit per share). Return on equity is to a lesser extent influenced by sustainability factors. However, investors, shareholders are interested in published reports or indicators of sustainable performance.Item ÎNGLOBAREA SISTEMULUI DE CONTROLLING ÎN PERFORMAREA MANAGEMENTULUI ÎNTREPRINDERII(CEP USM, 2018) Caprian, Iulia; Popușoi, RodicaÎn lucrare se propune un sistem de indicatori ai obiectivelor controllingului în susținerea conducerii interne. În cadrul controllingului integrat în activitatea managerului funcțiile de controlling sunt preluate integral sau cel puțin parțial de manageri.