Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

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Subject: search.filters.subject.innovation

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Now showing 1 - 10 of 27
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    Rolul tehnologiei în economia durabilă: exemple şi perspective viitoare
    (CEP USM, 2023-07-24) Tîrşu, Valentina
    The article explores the impact of technology on the development of a sustainable economy and presents several concrete examples in this field. In the context of climate change and growing concerns about sustainability, the use of technology becomes a necessity in addressing economic and ecological issues. The article emphasizes that technology is not just a tool to reduce environmental impact but also a driver of innovation and economic growth. By developing and implementing sustainable technologies, new business opportunities are created, and operational performance is improved. Future perspectives highlight the continuous need for investments in research and technological development to address economic and ecological challenges. The use of emerging technologies such as artificial intelligence, the Internet of Things, and blockchain could have a significant impact on resource efficiency, monitoring, and sustainable management of economic activities.
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    The impact of commercialization of cultural heritage
    (CEP USM, 2024-10-24) Vicol, Doina
    This paper aims to explore the commercialization of cultural heritage, focusing on its implications for cultural assets and traditions across Europe compared to other regions. The goal is to define the concept of commercialization and understand its impact on cultural heritage.
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    The art of slow traveling: combining tradition and innovation in tourism
    (CEP USM, 2024-10-24) Trifonova, Larisa
    Purpose of the article: to analyze the potential of slow travel in revitalizing tourism offerings and enhancing destination competitiveness by fostering meaningful experiences that emphasize quality over quantity.
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    Tourism and the blue economy – prospects for innovations and needs for cooperation
    (CEP USM, 2024-10-24) Genova-Petrova Tzvetalina
    Sustainable tourism is an integral element in blue growth as it supports economic development while protecting marine and coastal ecosystems. Innovation drives this, but tourism and related services in the Black Sea Basin are still insufficiently knowledge- and technology-intensive, which entails economic, environmental and social losses. The region faces challenges such as overdevelopment, pollution, waste, seasonality and limited knowledge transfer to create effective business solutions. This decreases the added value of the sector and makes its improvement over vulnerable to various global shocks. To address these challenges, the project INTERSMARTS seeks to improve the sustainability performance and innovation absorption of tourism and services via interdisciplinary research, networking, co-creation and holistic knowledge generation. This is achieved through establishing an open network for applied research, technology transfer and valorizing novel context-relevant solutions for smart and sustainable tourism and services. INTERSMARTS’ long-term goal is to change the traditional perceptions and to raise awareness about tourism as a knowledge-intensive sector within blue growth, fostering innovation. The project follows the quintuple innovation helix model, which integrates academia, business, government, civil society, and the environment to create a collaborative knowledge economy.
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    Innovation – the key to success in marketing activity of the company
    (CEP USM, 2024-10-24) Nazar, Nadejda
    The article aims to explore the role of innovation in the marketing strategy of enterprises, highlighting how it contributes to success and competitiveness in the market.
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    Innovation strategies for the national economies’ development
    (CEP USM, 2024-10-24) Nepytaliuk, Anton
    The paper aims to assess the interrelations between economic growth, competition, and innovation and to conceptualize the economic policy’s measures for stimulating innovative development.
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    Modern paradigms in agricultural development: innovation, sustainability and digital transformation
    (CEP USM, 2024-10-24) Ignat, Gabriela; Șargu, Lilia; Prigoreanu, Ioan
    In recent years, modern paradigms in the development of national and global economies have focused on integrating technological innovation, sustainability and digitization into traditional economic models. Key trends shaping these paradigms include the shift to green economies, driven by environmental challenges such as climate change and resource scarcity, and at the global level, the growth of interconnected markets through globalization and the digital economy has transformed patterns of production, consumption and trade.
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    Correlation of the concepts innovative marketing and marketing of innovations in the context of promotion of goods and services
    (CEP USM, 2024) Blagorazumnaya, Olga; Trifonova, Larisa
    This article analyzes the relationship between the concepts of innovative marketing and marketing of innovations with an emphasis on their impact on the effective promotion of goods and services. It was found that innovation marketing and marketing of innovations are closely interrelated. Their relationship can be depicted as a form of mixed approach. Innovation marketing serves as a fundamental strategic approach that lays the foundation for the development and implementation of marketing strategies that are not limited to the area of innovation. On the other hand, marketing of innovations acts as a more practical component aimed at promoting innovations and innovative products on the market. This article presents a comparative analysis of these concepts, revealing their parallels, differences and synergistic aspects within the framework of promoting goods and services. The study highlights new approaches and strategies that promote the effective use of innovation marketing and marketing of innovations for advertising purposes.
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    Fundamentarea teoretică a conceptului de achiziţie publică durabilă în contextul perfecţionării managementului finanţelor publice
    (CEP USM, 2024-09-20) Papana, Maria
    In recent decades, the concern for the problems of environment and sustainability has grown significantly, and sustainable public procurement has become a global priority. Inefficient use of resources and lack of waste control globally have a negative impact on the environmental footprint. The ecological debt to the planet is increasing, which means that humanity has exhausted environmental resources before they can be replenished. Thus, the analysis and development of sustainable public procurement are essential to build a sustainable future.
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    ANALIZA ACTIVITĂȚII DE INOVARE A ÎNTREPRINDERILOR DIN REPUBLICA MOLDOVA
    (CEP USM, 2022) Diaconu, Tatiana
    Acest articol își propune ca scop analiza și evaluarea activității de inovare a întreprinderilor din Republica Moldova. În acest context, au fost utilizate datele Biroului Național de Statistică privind activitatea de inovare care au servit ca bază fundamentală pentru a aprecia eficiența activității întreprinderilor inovatoare. Analiza efectuată a evidențiat nivelul de inovare al entităților economice și implicit al întreprinderilor mici și mijlocii. De asemenea, cercetarea propiu zisă a scos în evidență o serie de probleme cu care se confruntă întreprinderile inovatoare, dar și unele puncte de reper pentru diferiți decidenți la diferite nivele de decizie, în scopul soluționării acestor probleme. Rezultatele studiului poate fi utilizat în elaborarea diferitor politici și strategii privind susținerea și dezoltarea întreprinderilor autohtone în procesul de inovare.