Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

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Subject: search.filters.subject.hospitality

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    ROLUL TRANSPORTURILOR ÎN ORGANIZAREA ACTIVITĂȚII OSPITALITĂȚII
    (CEP USM, 2023) Nazar, Nadejda; Dombrovschi, Ina
    The topicality of the elaborated theme consists in the fact that transport represents an essential component of the economy of any state. Transport represents the engine of tourism development around the world, which ensures the normal functioning of the economy. In the specialized literature, it is specified that the tourism industry includes various activities that have an essential function for satisfying the needs of foreign and local tourists. Thus, the tourism industry represents the offer of the tourist market, which consists of organizations dedicated to the production and provision of tourist services in a certain country. The role of transport services in tourism is manifested through the organization of various cultural and tourist activities. Studying the tourist infrastructure in the Republic of Moldova, we can see that the geographical situation allows the access of foreign tourists. Most types of transport, namely air transport and land transport - road and rail; with the exception of naval transport, they are used to transport domestic tourists and foreign tourists who come to visit us in the country. The analysis of the reason for travel is quite specific to each individual person. Both foreign tourists who visit our country, as well as citizens of the republic who go abroad, on the first plan highlight the reason for vacation and rest. For foreign tourists visiting the Republic of Moldova, this component is about 85-95%, and for domestic tourists going abroad the reason for vacation and rest is about 98% respectively. The research carried out allows the proposal of perspectives for the development of the hospitality organization process and the specifics of the use of means of transport.
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    IMPACTUL GLOBALIZĂRII PRIN MULTICULTURALITATEA INDUSTRIEI TURISMULUI ȘI OSPITALITĂȚII
    (CEP USM, 2023) Buzdugan, Adriana; Diaconu, Svetlana
    Globalization, as a worldwide phenomenon, has affected practically all areas of social life, especially in the post-war period. The purpose of this study is to identify the phenomenon of globalization and multiculturalism, their effects and influencing factors on the tourism and hospitality industry.
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    MANAGEMENTUL SERVICIILOR ÎN INDUSTRIA OSPITALITĂȚII
    (CEP USM, 2022-09-27) Balmuş-Andone, Mihaela
    Hospitality is an industry as diverse as the culinary delights that grace the tables of its establishments, with a customer- oriented mentality, and when combined with management with its distinct allure of leadership and accountability, hospitality management is achieved. The importance of the hospitality industry is proven by its market value. It is an extremely influential part of the market, which continues to grow annually and accounts for 1 in 10 jobs worldwide. The hospitality industry supports local economies and jobs, and many communities would suffer death without the money that comes from this industry. It accounts for a considerable share of the GDP of most countries, and this percentage is growing over time. Moreover, it provides a livelihood for large numbers of individuals and families.
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    DEFINING ASPECTS OF AROMAMARKETING AND ITS EFFECT ON CUSTOMER EMOTIONS IN THE HOSPITALITY INDUSTRY
    (CEP USM, 2022-09-27) Buzdugan, Adriana; Favia, Francesco
    Despite the current global economic challenges, businesses are moving forward with innovative solutions to meet the needs and desires of consumers whose consumption patterns are constantly undergoing significant change. In this era, consumer demands are increasingly differentiated, personalized and diverse, resulting in new and innovative products and services. The value of a product or service is not easily determined or assessed during the customer's purchase process. However, the intrinsic value of a product or service can be influenced before the purchase process and continues to be shaped at each stage. Furthermore, according to the consumer structure, selling a product focuses not only on the value of the product itself, but more importantly on the consumer's emotions and perception of value. Along with the focus on the quality of the product or service during the consumption process, the emotional and psychological satisfaction of consumers must also be emphasized.