Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

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    INOVAȚIA ȘI ÎNTREPRINDERILE INOVATOARE STUDIU COMPARATIV: ROMÂNIA ȘI REPUBLICA MOLDOVA
    (CEP USM, 2023) Ataman, Viorica
    Inovația este un factor determinant al creșterii economice, se manifestă în inovația de produs, de proces și la nivelul întregii afaceri. În acest studiu ne-am propus să analizăm companiile inovatoare din Republica Moldova și România, să observăm evoluția acestora în timp, să analizăm comparativ în ce domenii și arii de activitate sunt rezultate inovative, semnificative, totodată să cercetăm mărimea și potențialul companiilor inovatoare. Inovațiile se bazează pe rezultatele dezvoltărilor tehnologice, a noilor combinații ale tehnologiilor existente sau utilizarea altor cunoștinte cerute de întreprindere. Prin urmare vom analiza tipurile de inovaţii şi evoluția întreprinderilor inovatoare pentru o perioadă determinată.
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    ENTERPRISE LIFE CYCLE: THE IMPORTANCE AND ROLE IN DEVELOPING A SUSTAINABLE BUSINESS MODEL
    (CEP USM, 2022) Mironov, Svetlana
    Enterprises, regardless of their size and type of activity, go through several stages during their life, which successively form their life cycle. Businesses move through life cycle stages differently. The transition from one stage to another is perceived as a qualitative leap in business development, accompanied by economic, organizational, structural, managerial transformations. Knowing the specifics of the development of enterprises and the problems they face at each stage of its development allows to a nnihilate or reduce their negative impact. Determining which stage of the life cycle the enterprise is in is important for choosing a sustainable business model. Enterprises operate in a changing business environment. In this case, it is important to under stand and evaluate the influence of external factors in business development, which demand a certain behavior of entrepreneurs, based on stress states and the confrontation with permanent imbalances and changes, not always predictable, of the environment in which they operate.
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    INCURSIUNE ÎN REALIZAREA ACTIVITĂȚILOR INOVAȚIONALE DE CĂTRE ÎNTREPRINDERILE DIN REPUBLICA MOLDOVA
    (CEP USM, 2022) Prisacaru, Veronica; Socolova, Anna
    The main objective of the research was to evaluate the situation in the business environment of the Republic of Moldova regarding the application of innovative management. In order to achieve the proposed objective, the dynamics of innovative enterprises in industry and services was analyzed, and the types of innovation applied by companies were identified. As sources of information, official data of the National Bureau of Statistics on innovations in industry and services, as well as scientific publications reflecting the role of innovation management in achieving performance, were used. As a result of the research, general findings were formulated regarding the innovative activity in i ndustry and services, and recommendations were made to remedy the existing problems. The research was carred out within the project „Support of teaching innovation, Research development and Inter-university cooperation of SAUM and TSU", no. 7/2021/7 with financial support of the Ministry of Foreign Affairs of the Czech Republic.
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    PUBLICITATEA ONLINE ȘI PURTĂTORII PUBLICITĂŢII EXTERIOARE - BENEFICII ECONOMICE ȘI INTEGRAREA DEZVOLTĂRII ECOLOGICE
    (CEP USM, 2022) Drăgălin, Iuliana; Radov, Mariana
    Advertising has traditionally been considered the "engine/force of commerce" in modern society, however, the mission of advertising is more than that and is presented in the form of: the transfer of information on products/services, which causes consumers to make a choice in relation with the information transmitted; facilitating the access of new enterprises to the market and stimulating the increase in production quality; transfer of best/new practices; the source of inspiration in order to create new living standards; spiritual comfort and satisfaction from using the products/services, because it focuses on human psychology; the philosophy of communication, which intensifies the relations between people in society and, finally, in the form of a means of leadership with people in society. Advertising has a fundamental role in economic growth, creating jobs and supporting European culture. The European Economic and Social Committee (EESC) recommends a framework for a modern advertising industry that maintains these functions, while becoming a reliable lever for responsible consumption and involving everyone in the transition to a more sustainable economy. According to various studies, every euro spent on advertising generates a 5 to 7 times boost for the European economy. New products and services spread, competition expands, and public access to media, arts, and sports is funded. But at the same time, this industry is often criticized for promoting excessive consumption and for the negative impact on society and the environment. Online advertising is the art of using the Internet as a means of transmitting marketing messages to an identified and targeted audience. It's useful for driving website traffic and brand exposure, but primarily online advertising is designed to persuade your target customer to engage in a specific action - such as making a purchase. Companies with a strong online presence understand that the Internet is not enough to achieve the success they want. In cases where the market is too saturated, online businesses find it difficult to broadcast their advertising efforts on web pages, which cannot easily determine ROI and consumer behavior. Even big tech companies like Google and Facebook use outdoor advertising to support their marketing and social influence. Media buyers are crazy about outdoor advertising because it is unmissable and leads people to discover other advertising channels, which we will talk about later. Online advertising simply doesn't compare to the impact of a stellar OOH (out-of- home) ad. We'll examine the benefits of outdoor advertising for online businesses and how it's measurable, how tech giants are incorporating OOH into their marketing plan, and how digital OOH is making a splash in the vast and complex advertising ocean.