Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

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    ABORDĂRI TEORETICO-METODOLOGICE PRIVIND COMPORTAMENTUL CONSUMATORULUI PRIN PRISMA PROCESULUI DECIZIONAL
    (CEP USM, 2021) Hămuraru, Maria; Bulat, Veronica
    Actualmente, procesul decizional al consumatorului reprezintă un subiect important de discuție în rândul tuturor entităților economice producătoare și prestatoare de servicii. Astfel, specialiștii de marketing din cadrul firmelor sunt permanent preocupați de dorințele și nevoile consumatorilor, de stimulii, de factorii care influențează alegerea de cumpărare, aceasta fiind problema primordială. Creșterea complexității vieții economice, precum și progresul tehnico-științific au condus la necesitatea cunoașterii mecanismului comportamentului uman, care devine tot mai complicat și mai amplu, dar în același timp tot mai interesant și provocator. În condițiile actuale, oferta posedă multiple variante, consumatorii dobândesc foarte multe posibilități de alegere a produselor și serviciilor, iar puterea de cumpărare a populației, împreună cu nivelul de educație și cultură, a crescut considerabil, ceea ce influențează cumpărătorul să-şi satisfacă mai multe trebuinţe, mai sofisticate, calitativ ridicate, aspect de care ține seama, numaidecât, producătorul, pentru a putea veni în întâmpinarea dorinţelor acestuia. Astfel, dacă producătorul nu distinge la timpul potrivit aceste noi opţiuni ale clientului, acesta se va îndrepta către un alt producător.
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    PSEUDO - SCIENTIFIC ECONOMIC POLICIES OF MOLDOVA ASSOCIATION TO THE EU: ME THODOLOGY, PROBLEMS, SOLUTIONS
    (National Institute for Economic Research, 2016) Rusu, Gheorghe; Robu, Tudor; Bumbu, Mihai
    Economic policies and decisions on EU association start ing with the begginig of 90’s were pseudo - scientific, contradictory, incoherent because those policies have not based themselves on modern and current economic theories elaborated and promoted by the EU. Actuality . The topic is actual from the perspective of the factors’ analysis which were conducting to delay the association process of Moldova to the EU. At the same time, those were increasing instability, disequilibrium in the national economy and raise of social vulnerability and constraint levels which ultimately increased the gap between the national and EU economic development levels. During the period of 2000 - 2015, the socio - economic policy of the Republic of Moldova is described more as small and fragmented steps on conceiving economic and financial instruments for the integration into the EU which were reflected in the Neighbourhood Partnership and Association Agreement with the EU. These processes conducted for the state incapacity to define its own objectives and social - economic priorities for the association as well as legitimated a continuous stage of transition to the market economy. The scope of the present article is to propose a real change of the development and social - economic association policies for achieving final objective on integratio n to EU. The proposals would consist in emphasizing and implementation of the EU economic principles reflected in the neoclassic synthesis and neo - conservative theories ; t he elaboration and implementation of a new Strategy on economic supervision, coordina tion and anticipation of the economic disequilibrium ; a chieve economic stability for diminishing the negative effects of the global and regional crisis on national economy and adaptation of the development policies to the national socio - economic conditions . The methods used for the elaboration and achieving the expected results of the study were analysis and synthesis of the reliable data on economic processes’ trends as well as macroeconomic prognoses for designing a set of development scenarios. Results were reflected in elaboration of a system of actions which includes EU as a monitoring mechanism for preventing and anticipating the disequilibrium that may occur during the association process. Stimulation of consumption, of the research and technological progress and targeting foreign investments in the innovation development priorities are some of other actions that are recommended in the article.