(CEP USM, 2024-10-24) Coşeleva, Natalia; Ceaikovskii, Alexandr
Purpose of the article: is to determine and discuss advantages and disadvantages to using artificial intelligence (AI) services in tourism and hospitality. Robotics and artificial intelligence (AI) are growing and advancing in tourism and hospitality industry that are considered one of the first industries to adopt them. Most travel agencies, tourist companies, airlines, hotels, restaurants, museums, car rental and resorts expected to perform their business accurately and efficiently and to bring great benefits providing high quality customer services on the base of AI technologies. The most important discussed question is: Does AI bring threats or opportunities for tourism and hospitality industry?
