Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

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    STRATEGII DE PROMOVARE A TURISMULUI EDUCAȚIONAL
    (CEP USM, 2023) Hămuraru, Maria
    In recent years, the demand for educational tourism has become extremely high, as tourists begin to emphasize the accumulation of a general culture about the world, and due to the propaganda of the concept of teaching and learning new knowledge, this type of tourism continues to become even more popular with an extremely fast speed. In the Republic of Moldova, educational tourism offers travel experiences that include a wide range of hands-on and interactive activities for learners and that fulfill the primary objectives of education, such as promoting cultural diversity, global awareness and personal lighting. The Republic of Moldova is one of the most underestimated tourist destinations in Europe. However, the country is rich in historical, cultural and natural heritage and offers a wide range of educational tourism opportunities to visitors.
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    DEFINING ASPECTS OF AROMAMARKETING AND ITS EFFECT ON CUSTOMER EMOTIONS IN THE HOSPITALITY INDUSTRY
    (CEP USM, 2022-09-27) Buzdugan, Adriana; Favia, Francesco
    Despite the current global economic challenges, businesses are moving forward with innovative solutions to meet the needs and desires of consumers whose consumption patterns are constantly undergoing significant change. In this era, consumer demands are increasingly differentiated, personalized and diverse, resulting in new and innovative products and services. The value of a product or service is not easily determined or assessed during the customer's purchase process. However, the intrinsic value of a product or service can be influenced before the purchase process and continues to be shaped at each stage. Furthermore, according to the consumer structure, selling a product focuses not only on the value of the product itself, but more importantly on the consumer's emotions and perception of value. Along with the focus on the quality of the product or service during the consumption process, the emotional and psychological satisfaction of consumers must also be emphasized.
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    CONCEPTUAL ASPECTS REGARDING THE DEVELOPMENT OF CULTURAL TOURISM
    (CEP USM, 2022-09-27) Hămuraru, Maria
    Tourism is an economic and social phenomenon of modern civilisation, strongly rooted in the life of society and, as such, in an inter-conditional relationship with it. Therefore, the trends recorded in the development of the world economy, positive, as expressed by the increase in production and, on this basis, general prosperity, the intensification of international trade, the expansion of cooperation between countries, and industrialisation. Negative factors, such as crises or periods of economic recession, the spread of poverty and unemployment, inflation and environmental degradation, have had a quantitative and structural impact on tourism, stimulating travel and diversifying its spatial orientation.
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    GLOBAL TRENDS AND TOURISM DEVELOPMENT IN PERIPHERAL AREAS
    (Routledge, 2020) Ianioglo, Alina; Rissanen, Marko
    The article reveals main tourism trends after the pandemic and analyses the potential for tourism development on the example of the city of Kemi, located in Finnish Lapland. In current conditions of unprecedented health and economic crisis caused by the COVID-19 pandemic, fast developing technology, shift in customer preferences and climate change, it is important to quickly adjust and respond to the new realities in order to ensure a sustainable development at the regional level. This is especially relevant in Lapland, where tourism is a strategically important sector of the economy. The article aims at identifying main tourism trends in post-lockdown era caused by COVID-19 pandemic and determining the potential for regional tourism development of peripheral areas on the example of the city of Kemi. Based on the conducted analysis of recent literature; analysis of statistical data; qualitative sociological study, three priority groups of actions were recommended: enhancing visibility in the market, strengthening image of the city, and developing facilities in the city. Besides the fact that achieved results are important for further research, developed priorities can lead to the development of tourism in the city, attraction of new investments, creation of new jobs and thus development of the economy.