Facultatea de Ştiinţe Economice / Faculty of Economic Sciences

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    THE IMPACT OF GASTRONOMIC TOURISM ON THE HOSPITALITY INDUSTRY
    (CEP USM, 2023) Ceaikovskii, Alexandr
    The article discusses the current state of gastronomic tourism, which is defined as a trip to get acquainted with the national cuisine of the country, the features of cooking, training and raising the level of professional knowledge in the field of cooking, the role of culinary tourism in the development and promotion of the destination brand.
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    PROSPECTS FOR THE DEVELOPMENT OF RURAL TOURISM IN THE REPUBLIC OF MOLDOVA
    (CEP USM, 2022-09-27) Coreţchi, Boris; Ceaikovskii, Alexandr
    This article presents the prospects for the development of rural tourism in the Republic of Moldova. Its aim is to analyze and identify the forms of active tourism in the Republic of Moldova and its correlation with rural tourism, as well as to make a comparative analysis of rural tourism with other countries. For the development of rural tourism, it is worth mentioning that it is a rather new and promising branch of tourism activity, the essence of which lies in the fact that almost all tourism services in rural areas are provided by the inhabitants of these villages, from accommodation and food services to recreation. In the context of developing the prospects for rural tourism, it is necessary to analyze the statistical data and indicate in general terms the forms of tourist activity taking place on the territory of the Republic of Moldova. One of the main advantages of rural tourism development in the Republic of Moldova relates to the development of the rural sector.
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    PROMOVAREA DESTINAȚIILOR TURISTICE PRIN BLOGURILE DE CĂLĂTORII – ELEMENT ESENȚIAL ÎN COMUNICAREA DE MARKETING
    (CEP USM, 2022-09-27) Buzdugan, Adriana; Nepotu, Lucia; Diaconu, Svetlana
    Travel blogs are promotional tools in the marketing mix, part of the public relations component, frequently used to promote a destination or tourist attraction. Depending on the theme of the blog and its user-friendliness, it becomes an information base for the potential consumer of tourism services, as from the articles posted, the potential tourist is informed about the safety of the destination, directions on how to get there, prices, accommodation and food services, as well as pleasant or less pleasant experiences that have been experienced by the author of the blog. The potential consumer of tourist services thoroughly studies their own wishes in relation to planning their next trip. For these reasons, he/she may not only consider a single travel blog, but several that cover the same destination, analyzing the information provided and deciding whether to go ahead with the trip or change the route.